If you can type and you are connected to the Internet, you can make your own easy-peasy website. How?

1. Find a place on the Internet to put your site.

cheap webhstingYou are looking for a “webhost” that will give you all the space you need where you can make your own website. If you want cheap webhosting to help you:

setting up your website

getting visitors to your website

then sign up for the Ready to Blog package: they have very helpful people that you can ask any questions you need to know in order to get started like a pro 🙂

Chance is big that your parents already have free webspace. Where? Look at their monthly Internet bill and ask their Internet Service Provider where the webspace is that came with the package.

You can always ask us to start your website right here for free or search online for free webhosting services!

2. Get your domain name

Yup, get your own www.mygreatsite.com name that tells people exactly what your website is all about. Of course you can only apply for available domain names.

If you write about yourself and your daily life, then nothing is easier than registering something like www.yourname.com. How?

buying a domain nameBuying a domain name is easy:

When nobody else has taken the domain name you prefer, it will be yours for a fee of about $15 a year.

Just ask your Webhost to register the domain for you.

Also ask your parents ISP (Internet Service Provider) if there isn’t a free domain name included in the package they are paying for.

The Ready to Blog package has a free domain name included in the package.

Completely free domain name registration does exist, but there are a lot of conditions involved and you don’t have full control over what you want to put on your website.

3. Start writing and adding pictures

Website for KidsThe easiest way to get your website for kids filled with your pictures and stories is to start a “blog”.

A “blog” is like an online diary that you can built up anytime you feel like it. Actually, what you are reading now is part of a “blog”.

Just ask your webhost to setup a WordPress blog on the domain name they registered for you. WordPress is the name of the best and easiest way for kids to get started “blogging” or writing their website.

Once done, you will find where to click to start writing your stories and adding your pictures on your new website for kids 🙂

If you have more questions about how to make a website for kids, please ask in a comment and we will tell you more 🙂

How parents can make a website for kids

1. Find a webhost and domain name

Most likely your ISP provided you with free webspace, do read your agreement or ask their helpdesk.

If you don’t have webspace or want to start a website right away, then get yourself a Ready to Blog package. This package includes all you need to start a website that attracts visitors:

a domain name

a blog setup with cute layout

a mentor that will help you making your website popular

If you want to register an available domain name on your won, please do search the Internet for discount domain registration offers. Rule of thumb is that a normal ‘dot com domain’ will cost about $15.

2. Make a fun and educational website

Kids love to have fun, so add lot’s of graphics and games.

Kids are eager to learn, so choose educational games or anything else that’s fun, interesting and educational.

Make your website for kids easy to use, easy to navigate and as interactive as possible.

3. Have a look at other websites for kids

Don’t re-invent the wheel! Tap from what very popular websites for kids are doing in order to make kids surfing their sites:

kids.nationalgeographic.com

kids.yahoo.com

pbskids.org

4. Make your website for kids ‘kid safe’

safe for kidsGo to weburbia.com to get info about:

how to make and find kid-friendly websites

how to add a meta-tag saying your site is safe for other kids to visit

5. Get more visitors to your kids website

It’s easy to put a site on the Internet, the challenge is to get people visiting your website. Add your site to other kid oriented sites in web rings and link exchanges.

The Ready to Blog package will make sure your site gets 100 unique visitors a day. They are as cheap as any other webhosting companies yet they will help you out in making a website that gets visitors!

You can always ask us to start a website for kids here for free or search the Internet for cheap webhosting.

How to make a website for kids summarized

Everybody who can type can make a website.

Some webhosting is free, other webhosting companies do ask way too much for what you get. Free webhosting normally will:

give you way too little bandwidth (although they promise you ‘unlimited bandwidth’ : there is no such thing as unlimited bandwidth. Bandwidth is as limited on the Internet as oil is on planet Earth)

add their advertising on your kids website

The Ready to Blog package offers you a fast, cheap and easy way to get blogging right away.

No matter how unique, entertaining or useful your app is, unless you have an extreme stroke of luck nobody is going to know about it without a great marketing strategy. It doesn’t have to necessarily be big budget, but it does need to be big impact. 

9 Insider Tips For Promoting Your App

So you’ve developed your dream app and uploaded it to the market, eagerly waiting for a flood of downloads to propel your product to stardom. But despite announcing it on your Facebook page and getting some positive reviews, you can’t seem to get past 50 downloads a day.

The fact is that the vast majority of apps get stuck in this same stage. The collective app world resembles that of Hollywood – a few successful stars have created huge hopes for the star-struck masses, but the real power lies in the hands of a few casting directors (or in this case, app market content editors).

It’s a harsh reality, but the most effective way to generate massive downloads is to be featured, and that means having your app selected out of the hundreds of thousands of other apps already out there (not to mention the nearly 2,000 new apps being released each day). The chances are slim but can equal 50,000-100,000 downloads a day for an entire week of being featured.

As a mobile app consultant, I’ve seen many incredibly talented developers expect their work to be discovered by virtue of the app’s quality and ingenuity alone – but that is almost never the case.

So how can you beat the odds? The days after launch can be harsh and unrewarding, but smart developers employ a host of ‘old school’ web promotion techniques to create a flow of downloads. Here are some of my top tips:

1. Be extraordinary, unique, noteworthy

This might seem obvious, but it’s dangerously easy for development teams to fall into ‘group think’ and create something that already exists or is only slightly better than current alternatives in the market. Those are not the apps that get featured.

A distinctive app is more memorable and will leave a stronger impression, leading to more articles and links, and ultimately more downloads. Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. Do they want to have it right away? Do they spend more than 30 seconds playing around with it on their phones? An app with a unique design or feature has a significantly better chance of making it. Identify your app’s distinctive quality and make it part of the core experience.

2. Tell a story

People love a good story behind a product, and apps are no exception. It makes it easier for them to get lost in the world of your app, and even develop an emotional attachment. Developed a game? What’s the background story behind it? It should be entertaining and out of the ordinary (like an epic war between birds and pigs…).

Even with non-gaming apps, you need a story – the reason for its creation and the inspiration that made you go for it. Share this story everywhere including your website, in the app’s description page, and as part of your PR efforts.

3. Timing and momentum

The launch of an app is an event designed to get maximum exposure and start momentum. There is a critical mass of exposure you need to reach, so it’s better to synchronize everything together: PR, banners, and blog posts should all appear at once.

Simultaneous exposure in various outlets has amplifying effects. The first time you see an article about the app, it’s nice. The second time is meaningful. The third time can make it a hit. If you make it into major outlets, your chances of getting the attention of app market content developers will greatly improve.

4. Website

Again, another major element that I’ve seen many developers overlook. Build a home for your app, a place where you can freely describe why it’s so great without the limitations of the app market description page.

A website will also allow you to use old-school marketing techniques of site promotion like banners, SEO and link exchanges. From my experience, these are the most effective channels for creating a steady download stream. The site should be simple and effective and act as a well designed, unique landing page. A one-page site with a large download button is enough.

 

5. Banners

Find blogs and niche websites where your potential audience is likely to be. Try to buy banners through ad networks or directly from blog owners. I recommend checking buysellads.com first and looking for relevant banners.

If the prices are too high, try to buy banners directly from the site owners. Send them a screenshot of their site with the banner you want to place in it. Try adding a banner in a new location they haven’t been using, making it look like an integral part of the site itself that is likely to bring more traffic.

6. PR

Use a professional or do it yourself. Draft a press release with screenshots, your special story, your website’s URL and a link to download the app. Send personalized emails to blog owners and offer exclusive stories to your larger press targets.

7. Personal connections

Like anything in life, it’s always good to know the decision makers, in this case, app store editors. This tip is mostly relevant for developers after they’ve already made it into a featured list. You’ve made an extremely valuable contact so don’t let it go to waste. In order to be featured again, share the app’s process with the content editors and give them advance notification of any new versions you’re releasing. Be open to their opinions and thoughts.

 

8. Stumbleupon paid discovery (one of my personal trade secrets)

A great source for traffic that does not get the recognition and appreciation it deserves is Stumbleupon’s paid discovery. With paid discovery, you pay for actual viewing of your landing page (that’s why it’s important to have a website) at prices starting at $0.05 USD per visitor, which is about 10% of the cost of most AdWords and Facebook Ads.

This is a method that will enable you to get hundreds of visitors per day on a small budget. If your site is great and the app is outstanding, this source should be sufficient for a basic download rate of around 100 downloads a day.

9. Make your app free at launch

When launching your app, offer it for free. There is no point in creating another barrier to download. Price your app but present the free download as a launch promotion. The promotion is news by itself, and there are blogs that cover app promotions where the news can be shared.

iPad social networking apps stretch beyond Facebook and Twitter. There are different kinds of iPad social media apps including e-reader apps, gaming apps etc. These applications connect you to your social media friends and can even allow communication through messages.

Let’s look at some of the most availed iPad social networking apps:

Flipboard: Flipboard is a good blend of news and social media presented in the form of an interactive magazine. This app gives the look and feel of an online magazine which you flip through to access the content and news. It has many categories including news, technology, lifestyle etc. It can accommodate new sources like ESPN, Rolling Stone magazine etc.

The application is graphically rich with an engaging interface. It seems like you are reading a magazine when you access the Flipboard. You can connect to Twitter or Facebook, check feeds which gets displayed as articles. These articles should be seen on the Flipboard interface which gives it a personalized touch. Then the Twitter feed looks like a magazine article which can be read on your iPad.

FriendCaster: Facebook if developed specially for iPad would look like FriendCaster. It offers an easy to use interface which gives access to latest news plus your wall. It actually enhances the Facebook user experience. In this you can switch between one account to another with just few finger taps. It improves the home page, wall of the Facebook site.

The wall is split into two, with tagged photos on the left and update and comments on the right side. The Photo album feature of Facebook facilitates ease of viewing photos. The photo occupies the whole screen size of the iPad, photos can be flipped through finger taps, and comments can be read by the use of button placed on the left side of the screen.

Goodreads: Goodreads is a social network of readers who like to share what they have read. You can get genuine reviews from book readers here. With the barcode scanner you can add books to your library. The camera of the iPad would scan the barcode of the books. This very popular iPad social networking app is for those who have a craving for reading good books.

TextPlus: Apart from Facebook and Twitter, sending text messages through iPad has its own charm. TextPlus from Gogii Inc. is a free social media app which allows sending free text messages. It has features to create group of friends, sending messages to community of users. This feature makes it a favorite app for interacting with the social network of friends, colleagues.

TweetCaster: When you want to simultaneously post updates on Twitter and Facebook, you can do it with TweetCaster. With it you can access multiple accounts plus it gives the interface for latest tweets. It also offers who to follow interface just like the actual Twitter app. These iPad social networking apps are of great use. Go beyond Facebook, Twitter with these iPad apps!!!

iPad games development must be followed by proper marketing strategies to give relevant publicity to your game. This way your gaming app would be brought in the eyes of the user and you get customers in a handy manner. First thing is to hire iPad game developers who have a far sighted vision of gaming industry.
Some of the most cost effective ways of marketing any custom iPad game are as follows:
Create a flawless application: To start with, your application must be bug free and captivating. It should be an outstanding form of game development. This can be done by hiring iPad game developers and keeping an eye on unit and regression testing so, that when your product is ready you have something robust to offer to the client.
Describe the app: If it’s a custom iPad game, it must be well described to rule out any confusion at the client end. Screenshot and emphatic writing should be incorporated to describe your gaming app. Make sure your hire iPad game developers does this for you.
Release date trick: The release date should be the date after your app is reviewed and when it is put in the app store. This can earn you brownie points as it would be listed in ‘new app’ category and you can enjoy some good advertising.
Free version first: You must release a free version with some key features and attractions to allure the gamers. It must contain the link for the premium version. Custom iPad game must follow this step as you need to market your game properly and this technique could work wonders.
PR release: You must get it in press! Once the hire iPad game developers finish the app and you release the free version, the next step is to float press releases and blogs containing the main keyword of your game. This is the best method of boosting downloads.
Make your app free for a day: Making your custom iPad game free for a day would result in a flood of downloads which would gain you initial reviews and if your game has the mettle, you would surely go high on the web.
Keep a low price: Your game development should be nominally charged as everyone loves to play a game that is light on the pocket.
Social networking: Put your game reviews, videos and website URL on the social media for word of mouth publicity and for instant reviews. This is the latest way to market your games.
With all these steps, which include hiring iPad game developer and then following all the above mentioned marketing steps, you would surely spread like wildfire in the gaming market. So, just get going. All the best!

With over 700 new apps being added to the App Store every single day, having a good app is only the first step. There is not one single strategy that will guarantee you success, but with an integrated approach that uses multiple tactics and strategies, you will be well on your way.

App Marketing 101; Crush The Competition And Rule The App Store

When you’re wrapped up with writing code or testing your app one last time, thinking about marketing it might be the last thing in your mind. After all, building an app is a big accomplishment. But it is just step one on your path to achieving your goals. Whether you’re building an app business or just want more people to buy your game, there are many powerful marketing tactics you can use – many without large budgets or special skills.

In this article, you’ll get a crash course in marketing tactics you can start using today to help you achieve the download numbers you desire. Even if your app is not yet live, starting early to spread the word will make your job later much easier. My goal is to fill your marketing toolbox with a variety of new options you can rely on to get more attention, customers, and sales for your app.

OVERLOOKED KEY TO SUCCESS

Despite its importance, marketing is often overlooked by developers. A recent study by App Promo showed that the developers who spend little time or money promoting their app typically made little or no profit on it. 52% had set aside no money for marketing their app and spent less than 5% of their time promoting it. As a result, 68% percent said they made less than $5000 from their app. Top app developers invested more effort and budget and reaped much bigger rewards.

With nearly a million choices in the iTunes App Store alone, it’s not surprising that customers will have a hard time finding you without some help. The good news is that by ramping up your efforts to spread the word using the tips we’ll talk about in this article, you’ll be ahead of your competition, who is mostly sitting back and waiting for customers to come to them.

CHALLENGES

Besides lack of marketing, there are other challenges on the way to making your app successful. By being aware of these roadblocks, you can design your outreach to overcome them. Top obstacles you might find are include the following.

Hyper competitive app stores – More than 700 apps are submitted to Apple each and every day. That’s a fresh crop of competitors to steal your customers’ attention. Competition for every type of app is fierce, and that goes double for games, which is the #1 most popular and crowded category.

Customers have little time or attention – Think about the average person on their smartphone. They’re probably not sitting down giving your app their full attention. They’re more likely to be surfing the App Store while doing 7 other things – riding the bus, eating, walking, talking. Big companies have big ad budgets – Your app is not in a vacuum – you’re up against some of the biggest names in the business. Disney, Zynga, Electronic Arts, and that’s just for games. They have big budgets and a staff of people who are not afraid to use them.

Low prices mean you need LOTS of customers – Lots of apps are selling for $0.99. Apple takes 30% of each sale so you’re left with $0.69 each. You’re going to need to sell a lot of apps to make any significant money. And, there are many apps out there that are free, relying on advertising or inapp purchases. You’ll need even more users to really profit then.

As you can see, the idea that you can just throw an app in the App Store and have crowds of people find it no longer holds true. But don’t be discouraged. Now that you’re aware of these stumbling blocks, I’ll show you marketing tactics that have been shown to get apps like yours more customers and downloads. When it comes to marketing your app, where do you begin? There are so many options, it can be hard to know where to start.

To know that your work will pay off in terms of more customers and sales, focus on the 3 key success factors that will make the most impact: discoverability, exposure, and traffic. Let’s take a look at each one and the specific marketing tactics that will help you conquer it.

DISCOVERABILITY

Successful app marketing starts inside the app stores because that is where much of your audience is. Over 250 million iPhones have been sold and over 100 million iPads, giving users easy access to the App Store (and your app!). According to AdMob, the average user downloads 9 apps for their device each month, meaning many customers are constantly on the look out for the latest and greatest apps.

Yet, it can be difficult to put your app in front of customer’s eyes. Many customers rely on the Top Charts for ideas on what apps to buy – so developers naturally want to appear there. But a recent study by AppsFire shows just how hard that is: 99.95% of both free and paid apps don’t reach the Top 50 Charts in the App Store.

Since you cannot rely on the Top Charts, you should do all you can to maximize your app’s listing in the App Store or Google Play. It is your chance to make your app stand out and grab the attention of shoppers by making the most of each part of your profile page. You should pay special attention to your app description, screenshots and icon.

1. APP DESCRIPTION: Your app’s description – the brief writeup shown on its app profile page – can make or break the sale. A powerful description does many jobs: it grabs the attention of the reader, describes what the app does, and persuades people to buy it. Yet many descriptions are too short or generic to accomplish all this.

A successful app description at minimum needs several key components. This includes a well written opening sentence. The first things customers will want to know about your app are “what is it?” and “what does it do?”. Just like a newspaper article, your first sentence should sum up the most important benefits of your app and spark someone’s interest so they will read more. Remember, in the App Store, the rest of your description will be hidden unless they click “More…” so make your first 2-3 lines count.

Include quotes, awards, and testimonials. Your audience wants to know if your app is worth buying, and testimonials and quotes are the best way to prove it to them. For example, if a popular website reviewed your app and loved it, include a short quote and say where it is from. Also use a quote you received from a real customer – maybe in an email you received or in the reviews.

Emphasize the benefits. When Apple says “There’s an app for that,” your job is say what the “that” is. Is it getting organized? Saving time? Meeting new people? Make it absolutely clear how your app will help your customer by listing the most powerful benefits. Spell out the benefits in a bulleted list rather than long paragraphs so that customers can quickly scan your description to get the information they need.

Include a call to action. End your description by asking your customers to take the next step and download or buy your app. If they wait to buy your app, they will likely forget about it.

2. SCREENSHOTS: With the recently updated App Store, screenshots are most important than ever. They’re right at the top of your profile, even before the description.

To make the most of them, capture screenshots that will make your app come alive for your customers. It is a perfect opportunity to showcase the features, graphics, and usability of your app. Follow these guidelines to make your screenshots help sell your app:

● Choose screenshots that show off the best features of your app.

● Make it clear how easy your interface is in the images you use.

● Check to see that the text is readable and the images are rotated correctly.

● Upload all possible screenshots: 5 for the App Store, 8 for Google Play.

3. ICON: When browsing around the App Store or Google Play, users will have to make a snap judgment of whether or not to click on your app based on little more than its icon and name.

So, that little square image is more than a pretty picture. It could be an easy way to boost your app sales. You want to catch people’s eyes and spark their interest with a glossy, professional-looking icon for your app. Avoid using text in your icon (it is often hard to read at small sizes) and focus on a visual metaphor that shows what your app does in a bold and attentiongrabbing way.

EXPOSURE With any app, your top marketing challenge is finding new customers. But where can you find large numbers of people who are interested in apps?

For many developers, the answer is app review websites and the press. Sites like MacWorld, iPhone App Reviews, 148Apps, AppCraver, AppAdvice, and more are constantly writing about the latest and greatest apps – and, best of all, attracting huge audiences of readers.

For this reason, getting your app featured on big-name review sites is a top goal for many app creators. It’s like free advertising to a large crowd of people who aren’t just interested in apps – they’re actively seeking out information on what they should buy. Plus, customers are more likely to trust the opinion of these independent experts than reading an ad.

However, getting your app reviewed or written about can be a challenge. There is stiff competition and all apps would love to be front page news. Writers and reviewers get a flood of requests every day from developers. With limited space and tight deadlines, they can only write about a small number of apps.

With these challenges, how can you make your app rise above? First, know that a press release alone is often not enough to get reviews. Sending a press release is still an important part of your marketing toolbox, but you can’t sit back and wait for reviewers to come to you. Instead, seek them out and make your case. Follow these tips to avoid common pitfalls and grab the attention of even busy and skeptical reviewers.

1. Plan your outreach strategy: Before you start sending emails to ask for coverage, know your audience. Research the websites you will target and make your media plan in a spreadsheet. Ask yourself, “which websites would be most interested in my app?” not just “which websites have the most readers?”

These include more general tech websites as well as sites that focus specifically on iOS, Android, and app topics. But don’t stop there – consider the type of app you’ve made. There are websites that review only games, childrens’ apps, medical apps, and more. Some developers only target the bigger name sites, but they are usually the hardest to reach. Diversify your outreach plan by including niche sites with less competition.

2. Get promo codes: Promo codes are most useful when reaching out to reviewers. Just like a coupon, they let a reviewer download a free copy of your paid iOS app (and only your app) to try it out. When your app is approved by Apple, you can get up to 50 promo codes. Just log into your iTunes Connect account to download (codes are valid for 30 days).

3. Contact reviewers: Visit each website in your spreadsheet and contact them – many have a preferred way to receive requests, either by a special web form or email address.

If you are emailing, write a short and interesting subject line to catch their interest. Inside, explain why your app is unique, exciting, and useful. Reviewers want to write stories that attract readers and it’s your job to convince them that your app makes for a juicy topic.

Reviewers get so many requests that it’s easy for them to skip over emails that are missing something important. So, make sure to include all the details they need: ●A clear (and brief) explanation of why your app is unique and newsworthy

●Screenshot attached to the email

●Links to app in App Store and app website

●Link to a video showing your app in action

●Your contact information

●Promo code, if they ask for one and your app is paid

For best results, personalize your emails with any details you have about their website (how your educational app is perfect for their audience of parents) or them personally (how you enjoyed a recent article they wrote).

4. Don’t drop the ball: This is just as important as the first email! Because reviewers are swamped by requests, don’t give up if yours goes unnoticed. Mark in your spreadsheet when you first emailed them so you can follow up in a week.

If a writer does review your app, follow up with a thank you email for their time and opinion. You might release an updated or new app in the future, so building relationships with the press now is key.

TRAFFIC

What’s the one thing every app needs to be successful? The developers of the apps on the top of the charts know it. It’s traffic – that is, qualified and motivated eyeballs seeing your app. Traffic is crucial to your app getting noticed and ultimately downloaded. There is a direct path from traffic to customers to sales.

The simple truth is, you need large qualified crowds of people to see your app so more of them can buy it. Regardless of how you’re making money – selling a paid app, showing ads, or offering in-app purchases – you’ll need new users coming in the door to keep revenue flowing.

However, many apps in the App Store today are nearly invisible. They can’t be found easily with common searches, they aren’t featured on the charts, and most people don’t know they even exist.A question to ask yourself: “If people aren’t able to find my app, how can they buy it?” (They can’t.)

To boost your traffic, take a fresh look at the keywords you use. The right keywords will help users find your app when they search in an app store, while the wrong keywords can make it tough for shoppers to discover your app and hurt your sales. Also, using improper keywords is one of the top reasons that Apple rejects submissions to the App Store.

Here are some tips for choosing keywords that will help your app succeed:

●Don’t include your app name or company in your keywords. These will already be searchable in the App Store.

●Choose keywords that are specific to features in your app or describe what is unique about it. Think about how people will search for your app or the problem it solves.

●Avoid generic, common key words such as iPhone, app, or fun.

●Use all 100 characters for keywords if possible.

BIGGEST MISTAKES IN MOBILE MARKETING

If you’re like most mobile app developers, you can’t afford to waste time or money on marketing tactics that just don’t work. For people on a tight budget or who need to show a return on their investment (and who doesn’t?), your marketing choices matter.

This is especially true the tighter a budget you have, and if the app you’re launching is your first. There is less room for error and uncertainty in how you attract users and revenue.

Unfortunately, though, many iPhone, iPad, or Android developers are betting their apps’ futures on promotion tactics that are ineffective or overpriced. This is not to say that these techniques will never work, but for most apps, there are better ways to reach more customers with less money.

Overall, it comes down to this tip: when you create a mobile app, save your time and money by focusing on only those efforts that you can show are working.

Demand accountability from yourself, marketing partners, and advertising channels so you can tweak your approach or change tactics to something more effective.

There are 3 types of marketing that generally fall flat and should be avoided.

1. Unfocused and untargeted: To make the most out of every dollar or hour spent selling your app, focus like a laser. Target as much as you can on only those people who are most likely to buy your app. People with an iPhone? Check. Users who play games like yours? Even better.

The need to zero in on your best customers is even greater if you have a smaller budget. Then, you should avoid advertising that reaches everyone (think TV ads or ads on generic websites) and focus on places where your particular audience is (think iPhone game websites or sending press releases to people in your industry).

2. Not actionable: When someone reads or hears about your app anywhere – online or offline – the best result would be for them to immediately go and download it. If they wait until later, they will likely forget to look for it or not remember how to find it. Customers have lots of demands on their time and, although many love to find new apps, it’s easily pushed aside for other priorities in their busy lives.

To get your customers to take action and make the most of your marketing, give them the opportunity to act now. Whenever possible, make sure to put a call to action in your announcement such as “Download our app now” or “Try it today.” This works well when writing your app description, too.

And, give them something to do: put a link right to your app in the App Store or your website in your YouTube video description, Facebook updates, blog posts, and more. This even works offline: you can write your web address or add a QR code (which users can scan with their mobile phones to go to your website) to your flyers, posters, and printed advertisements.

3. Can’t be measured: If you’re relying on marketing tactics but can’t see the results, how do you know if they’re working? It’s often not possible to see exactly how everything you do translates into sales, but the more information you can get about each of your marketing efforts, the better you’ll be see what is performing. That way, you can focus more on strategies that are working and change or stop any tactics that are just costing you money.

If there’s no way to track your links online, try this tip: Use a link shortening service such as bitly. By turning your long web address into a short link, you’re also getting access to valuable tracking features so you can see how many people clicked on your link. You can use this to see how many users clicked on your banner ad, text link, guest blog post, press release, or more.

CONCLUSION

Your marketing needs to accomplish many things – get more attention for your app, interest people to learn more, and persuade them to buy. No one marketing strategy can do it all by itself. But by combining a variety of the tips and tactics we have looked at in this article, you will build a powerful, widereaching campaign that will keep building on itself, gaining momentum and achieving success.

One marketer likens launching your app with a Hollywood movie release – the trailers, hype and build up start well before opening weekend. If you want your app sales to go well, you need to get the timing of your promotions right. 

Timing is Everything: How to Get More iPhone App Sales from Day One

How is your new iPhone app like a Hollywood blockbuster? Just like the release of a new movie at your local theater, a large percentage of your app sales are likely to come as soon as it’s available to buy.

Think of the “opening weekend” of a movie, when people line up around the block to see it first. Those first few days after it’s available to the public are one of the most critical times for the success of a movie and your iPhone app. How can you get people pounding at the App Store doors waiting for your app to be released?

The answer to getting explosive sales from Day One is to start marketing your app before it’s available in the App Store. Yes, you’ll start spreading the word even before anyone can actually buy your app. You could even start before your app is finished.

This might sound backwards. In fact, many developers wait to start promoting their iPhone apps until they have been approved and are for sale in the App Store. However, it’s better to ramp up your marketing efforts earlier – even before your app is live.

Think back to that movie premiere, and all of the TV commercials, newspaper ads, and magazine interviews you saw before the movie ever arrived in theaters. You can do the exact same with your app: get your customers excited and start building buzz earlier so that when your app finally is available, they’ll buy it instantly.

Don’t Wait Until It’s Too Late

Just imagine having eager customers waiting for your iPhone or iPad app to be released. From the very first day it’s available, you could start with a large spike in sales. Waiting until your app is for sale can cost you money in missed sales – but starting earlier can mean more potential customers hear about your app and are excited to buy it.

You are likely to find a burst of excitement and buzz around your brand new app because shoppers love to find the latest tools and toys. In addition, your new app can get added exposure by appearing in the App Store’s “new and noteworthy” section for your category and by appearing at the top of the list of apps when sorted by release date. These advantages give your app prime real estate and more visibility – meaning many more shoppers come to check out your app.

Better yet, this momentum can carry you through the coming days and weeks. It is important to get good ratings and reviews early because shoppers will look at how people are enjoying your app when they are deciding if they want to buy it, too. Customers will also be looking out for positive reviews from app blogs and review sites. By reaching out to them earlier, you can add quotes to your app description and use them to boost your sales.

3 Steps to Hit the Ground Running

To maximize your sales, start promoting your app even before people can buy it. You can start dropping hints about your app as you finish coding. You could offer a “sneak peak” of what your app will do to your social network (though you can’t yet share the actual app). Or, you can post updates to your blog as more and more great features are added to the finished product.

You can also work on marketing your app after you have submitted it to Apple for review and are waiting for approval. Use this downtime to your advantage, and start spreading the word. This is the perfect way to get a leg up on your competition, who may wait until their app is in the App Store to start marketing.

To help you get more sales from Day One, here are 3 steps to take while you are creating your app or while you are waiting for your app to be approved by Apple:

  • Reach out to app review sites and bloggers – Contact popular websites and blogs that review iPhone apps to let them know your app is coming. While they probably won’t write about you yet, it can help increase your chances they’ll publish a review of your app when it is available because they are more familiar with it.
  • Line up friendly customers to be ready for Day One – Seek out and notify previous customers, friends, and colleagues who are likely to love your app and give it high ratings. Make sure they’re ready to buy as soon as your app is available. The first few reviews that appear in the App Store are crucial because they will be seen by future shoppers who are deciding if they want to buy your app. Make sure they’re glowing reviews!
  • Let your customers, email list, and social network know what’s coming – Don’t wait until your app is released to get people excited about it (unless you’re trying to keep it a secret so competitors don’t copy you). Keep them updated on your progress, the great features you’re adding, and whip up some buzz and excitement even before it’s live. It takes time to build excitement, so start early and update them often.

When your app lands in the App Store, you want it to make a splash. Use these tips to begin spreading the word earlier than you might think – even before it can be bought. That way, when it is finally available for sale, you are truly making waves.

“We were still only two guys in an orange bus” … one app developer may not have had a giant budget to launch and promote his app, but he did have a VW van which he and his business partner used to drive over 2000 miles on an epic promotional road trip to college students in the USA. Read on to find out more of Jeremy Greenfield’s tips for launching your app. 

How To Get Your App Noticed Before It Dies

“There are two kinds of people in this world: the workers and the hustlers. The hustlers never work and the workers never hustle.”

Yes, I just quoted a line from “Cocktail.” It’s a movie that aligns well with the world of tech as we know it today. Being an entrepreneur today involves getting noticed in a hyper competitive environment — if you are not backed by Andreessen Horowitz or partnered with a celebrity investor like Ashton Kutcher, you are going to have to hustle to get noticed.

Nobody knows you, and they don’t know about your product. Where do you go from here?

If you’re building apps, that initial obstacle may seem especially steep. There are more than 900,000 apps in the Apple App Store and more than 850,000 apps available for Android. You have to smartly promote your app, otherwise you’re a drop in the ocean.

When my co-founder and I built our own app, we knew we had to stand out. That’s why we took my 1973 Volkswagen bus, which happened to be orange, and drove 2,000 miles for six weeks, at an average of 55 miles per hour.

We made sure to hit every major college between our starting point in Tulsa and our ending point in New York City. We combed through student unions to talk about our app. We even, thanks to a chance encounter, guest-lectured to MBA-level classes at the University of Alabama. By the end of our journey, we’d increased our user base by 40 percent.

We were still only two guys in an orange bus. Really, it’s not about manpower. It’s about the hustle. Here are some of the simple things that we did in order to get our app noticed from nothing.

Think Big & Own It

It’s been said that the Yankees always win because other teams can’t stop looking at the pinstripes on their uniforms. When you hold yourself with authority and speak with confidence, people perceive you as being important. It doesn’t matter whether you’re a brand-new company and nobody’s heard of your app.

At South by Southwest (SXSW), we deliberately presented ourselves as the new app to know about. We’d pitch our “hot new app” to everybody who looked like somebody. If a guy across the street was getting out of his Ferrari, we’d run across to pitch him. We made sure that anyone with a SXSW badge knew about us. The result? We pitched big names like Mark Cuban and Tim Ferriss face to face. We landed an hour long sit down with Shaq. All because we had our game faces on and we had the mindset that they should be talking to us. You have to believe in yourself and get excited if you want other people to get excited.

Find the gatekeepers

If you want to get to know someone famous, and it’s not possible to get in touch with them directly, target their gatekeepers first. At SXSW, Shaq held a contest where you could pitch him through the mobile video messaging app Tout. We submitted a pitch, but it went through late. We didn’t end up winning the contest.

When Shaq announced the winner, he pointed out two guys sitting in the front row, saying that he never made any decisions without them. We immediately realized that these men were Shaq’s gatekeepers. We approached them after the talk and told them we thought they’d made a mistake and would appreciate 30 seconds of their time, after a 5 minute discussion, we had our meeting with Shaq on the books. We targeted the gatekeepers, and it led us into the boardroom.

A rising tide lifts all boats

When you treat people politely from the get-go, you end up creating good memories for both yourself and the person you’re interacting with. If you ever need help yourself, they’ll remember you as a likeable person. If they don’t like you, they’ll think that helping you is waste of time.

When we spoke at the two entrepreneurship classes at the University of Alabama, it was win-win-win, all because we were happy to help a professor interested in having us speak. We provided him with a new teaching tool. The students got to hear about our firsthand experience as entrepreneurs, and we had the opportunity to tell the class about our product. We built good memories of the experience for everyone.

Getting it done

I’m not saying that driving around the country in an orange bus and pitching everyone you meet is the only way to promote your app. It’s just one of many ways to make your product stand out. When you have the confidence as though you’re the hottest new business to hit the market, meet important people either face-to-face or via their gatekeepers and always lend a helping hand, promotion will take care of itself.

 

Have you tried any offbeat ways to market your app?

The most awaited and most advanced mobile operating system till the date that is ios 5 have been launched by Apple Inc. recently including over 200 new features with tons of brand new APIs and unbelievable development tools. It contains stuff like iCloud Storage, Newsstand Kit, Core Image, GLKit, and thousands of APIs for twitter and Game Center. These all things can open may new door for development that hasn’t been even thought by developers or by any users.

Developers at iBits have already been working in iOS 3 and iOS 4 for a long time. so they have clear idea and bunch of experience in the earlier version of iOS 5. And now since the base of all i OS is same we have gain knowledge and GUI understanding of iOS 5 at great speed. Even we have finished certain projects successfully using iOS 5 and latest tools contained by it for iPhone and iPad.

What makes you feel special in hiring us for iOS Application Development?

  • Well qualified and experienced professionals.
  • Get instant & regular reports of the project.
  • Stay in touch with us 24×7 by call, chat, email.
  • Transparent Deals. No Hidden Cost. Pay only for what you get.
  • Regular meeting/discussion with developers & Project Manager.
  • Complete control on the project.
  • Total Flexibility on your project timings.

At iBits, we have several different packages for iOS 5 Application Development & iPhone Application Development along with custom application development. If you really want attention of your customer by building something of the world application, we have true talent in such kind of custom application development. Or if you are thinking to hire an iPhone developer, we also have facility for the same. Our developers are quite fluent and have well experienced in following categories.

What our talents can do in iOS 5 Application Development.

  • Location Simulation.
  • Backup and Sync Application.
  • iBooks and PDF Reader Application.
  • Social Networking Applications
  • Push Notification & Alerts App
  • Facebook & Twitter Integration

 

Now, if you have some chart bursting idea and you need a developer of the same standard, luckily you’ve got a safe and best place. Just go to inquiry form or just ping us and very shortly some of our Assistant would be there to help you.

Unfortunately, creating a great app is only the first part of app development. Getting your app noticed, talked about and ultimately downloaded are just as important as creating that amazing tool or exciting entertainment application. Read on below for eight tips and tricks that will help you with your Android app marketing endeavours.

 You Built It But They Didn’t Come: 8 tricks for marketing your mobile app

If a tree falls in the forest, does anyone hear it? And if your app joins the 50 bajillion other apps already on the market, will anyone notice?

I’ve had the privilege of building apps with hundreds of thousands of downloads, but sadly, the default answer is a big, bold no. In fact, a recent study revealed that 60 percent of apps don’t make money. You, however, want to be in the 40 percent. Don’t leave it up to luck, take action.

In a roughly descending order of importance, here are some ways to beat the odds:

Build a great app

I know it’s shocking, but great apps are going to sell better than crappy apps. So make sure you’re working on something great!

That could be a totally new type of app, or it could be a completely re-imagined approach to a common app type. What it cannot be is yet another boring matching-jewels game: there are 5000 of them already.

Having a great app isn’t just about a great idea, it’s also great execution: design, user experience, even details like a great icon. Perhaps shockingly, having a stunning icon is hugely important. It’s often the first thing users see, and they will base their impressions of your professionalism, design, and hipness on that tiny little square of pixels.

Get great reviews

Users are going to decide whether or not to risk the time cost and dollar cost of downloading your app based on the reviews they see. It can be cruel and brutal, but your app’s life is dependent on users who may not see important features, sometimes make stupendously stupid assumptions about what a $0.99 app should offer, and can even in a few cases be malicious.

So do whatever it takes to get good reviews. Test, re-test, and re-re-test. Make sure your app is solid. Send promo codes to friends and family, people who are likely to give you a bit of a break and maybe rate your product just a little bit higher. Make sure everyone in your company, if you work for a company, downloads the app, rates it, and reviews it.

Do what you need to do to get 4+ stars and great comments, because the next two marketing methods are 100 percent dependent on this step.

Build in social

If there’s anything that the explosion of social has taught us, it’s that people like to share. And, that the best way for your company to grow is to crowdsource marketing by giving your passionate users a bigger voice.

If your app is a game, do a leaderboard. Use Game Center on iOS, and equivalent functionality on Android when it arrives. Let people tweet and share, boasting about their high scores.

If it’s a utility, find social equivalents: sharing notes with colleagues, tweeting app activity, publishing accomplishments, highlighting insights.

The best social, of course, is baked right in. Think Draw Something — it has the network effects of a fax machine: one is useless, each one added to the network makes all the others more valuable.

A final note: an app with one star and withering reviews is not going to become successful through social channels. It may very well be highlighted in social networks, but not for the reasons you want, and not with the results you’re looking for.

Pitch, pitch, pitch (and then pitch some more)

Get comfortable with selling. To make your app move, you need to sell yourself, your vision, your angle, and most importantly, your app. You want to get noticed by the app blogs and the top tech blogs, and you need reviews.

To get them, you’re going to need to pitch. It helps when you have a good story (rinse and repeat, see the first tip) but that is not going to be enough. You need to confidently and competently pitch editors, journalists, bloggers, and ordinary people on the shining merits and sheer awesomeness of your wonderful app.

If you can’t get excited about it, why should anyone else?

SEO your app description

Discovery in the crowded app store or Google Play is a function of popularity (which you don’t have on day one) and placement (if you happen to get lucky enough to know the second cousin twice removed of an app store editor, who places you in the featured apps category) and search (yeah, that’s where you sit).

Search on the app store is just like search on the web: more and better data equals higher ranking. So write your description with care. Look at what your competitors are saying … especially those who are ranking well. Craft it with appropriate keyword density for the search terms that you think your potential customers will use. And tweak from time to time to shake it up.

Unfortunately, multivariate testing is not really a viable option here.

Be free, freemium, cheap…

Unless you’re Disney or Zynga, no-one knows you and no-one cares. Taking a risk on your app is just that: a risk. And most people don’t like risks.

So reduce the riskiness by being free or cheap. Use a freemium monetization model to drive initial downloads, if that works for your app. Do a lite version that rocks, but leaves user wanting just a bit more. Give away lots of promo codes initially. Have sales. Try different price points.

If all else fails, advertise

It was Jon Bond, an ad exec, who aid that “in the future, marketing will be like sex. Only the losers will have to pay for it.” Well guess what, sometimes we’re losers and yes, we have to pay for it.

Advertise for downloads on AdMob and other networks, but note that costs per download can be in excess of $1, and just like in the Google AdWords world, there are scammers looking to suck up your cash and leave you with no real users.

Or, cross-promote your app with other apps using services like Playhaven or Applifier so that you and other developers can share users and build audience.

If *really* all else fails, buy users to get in the top app lists

If you are really desperate you are going to enter gray-hat or even black-hat territory, and simply buy downloads so that you rise in the top app lists, from which you hope to generate real customers and real revenues. (Just to be clear, I don’t recommend this … but it does happen.)

To do so, pay a company like GTekna $10,000 or so and let the magic happen. You’ll get on the leaderboard and have a shot at hundreds of thousands of downloads, just from the visibility. Whether you can stay there or not depends on how good your app is, and how well you’ve done all the other steps.

You have been thinking for months about a new concept for a new iPhone app. You are certain that your idea is not just unique but also fun, educative and useful. You are also certain that the world has never seen such an app before. As a matter of fact, you are sure that you app is going to be the next big thing. Bigger than Instagram perhaps. The only thing standing in your way and the moment of greatness your iphone app will give you is the fact that you do not know how to program. In other words, you are not so good at creating iPhone apps. That reduces everything to just an idea. But like you may have guessed, even Instagram started with just an idea. You are therefore on the right track.

First, understand that your app can either be for Android, Blackberry or Windows. You are the one to decide on that.  Then answer these important questions.

  • Why are you building the app?
  • What will make it special?
  • Who will use it?
  • When will you complete it?

Why and who

You may be tempted to answer the question with an astounding ‘Everybody”.  Wrong! Not every Tom, Dick and Harry will use your app.  Your app should be made for a specific reason which means it will only appeal to a specific audience. The bottom line here is, there are so many other apps that exist. Others may be better than the one you are trying to create. Yours must have a special value proposition if you want people to buy and download it.

What and how

This is where the biggest challenge lies. If you are not careful at this stage, you can easily murder the app you are creating. You will have to spend more time reading books on how to create an iphone app or just consulting other programmers.  Know such things as what every screen or page will contain and what every button will be used for and why. Remember to define each and every feature so as to make the app you are creating user friendly and fun to use.

 When

This is yet another important aspect to consider. It has very little to do with when you will launch your app and start selling it online. The aspect involves such things as a development plan documenting your schedule, the people you will need such as designers, how often you will be upgrading the app and so much more.

 Other factors

Like already hinted, you have to consult with other people such as designers and programmers. You will also need other people who will market and monetize your app. Remember that if you want to the app to be effectively used across the world, you have keep in mind such features as multilingual abilities and ease of use. These are but some of the things that people often ignore when trying to make it big when creating apps. Read more articles on how to create an iphone app and you will certainly have a breakthrough.